Jordandné Ambassador Program
Role: Head of Ambassador Relationships at Jordandené
Creative team: Jordan Ellis (owner + approver)
When Jordan first came to me to revamp and take over her ambassador program I jumped at the opportunity. Her brand already had a dedicated follower base thanks to her subtle, nerdy style and her shirt-of-the-month subscription, but I knew there was a way we could take her super fans and turn them into true brand ambassadors.
Today, the program has over 80 active ambassadors and boasts a $40k ROI from last year’s sales. My role has shifted and expanded as the company and program has, keep reading to learn more!
Building the Ambassador Program
Taking what she already had in place; some documents, the beginnings of a sales tracker, and a small influencer pool, I set to work finding a list of new ambassadors we could reach out and ask to be a part of the program. The key was finding where our audience was already spending time.
Jordandené already had a pretty solid following, so my first stop was Instagram and the people who were already following the brand. Next, I created a series of Instagram stories that Jordan could post to attract new applicants to the program. We drove applicants to the already existing applicant landing page on the website. We now get an average of three new applicants per week.
We doubled down on attracting a niche community: bookstagram.
Jordandené’s robust followers, reposted and featured on her feed.
The ambassador application landing page, jordandene.com.
Tracking + Engagement
Taking what she already had in place; some documents, the beginnings of a sales tracker, and a small influencer pool, I set to work finding a list of new ambassadors we could reach out and ask to be a part of the program.
Each month I send out welcome / rejection emails to new applicants, mid-month sales reports, end-of-month sales reports, the following month’s news of note + sales code.
The program pays ambassadors once they hit three or more sales per month, so tracking is paramount.
Each month the email is written to tease upcoming new releases, updates of note, and share their monthly code.
Content Creation
Influencers love “free” content and Stories on Instagram makes it easy for them to share content they wouldn’t otherwise share on their feed. Because of this, we maximize on each opportunity to give our ambassadors a sneak peek of something by providing them with stories they can “tease” to their audiences.
On average we see 30% of usage for each instance of sharable content we tease.
