previous events

2023

Teen Vogue Summit 2023 – How to Create Eye-Catching Content Across Every Platform (sponsored by Adobe)
Panelists: Mallory Shoemaker (Adobe Express), Robyn DelMonte (GirlBossTown), and Shauna Beni-Haynes (Teen Vogue Editor)
Press coverage

HerCampus, Office Hours 2023 – Building Your Brand: How Creativity and Individuality are the Keys to Career Success (sponsored by Adobe)
Speaker: Chloe Shih
Moderator: Mallory Shoemaker

HerCampus, Her Conference 2023 – Building Your Brand: How Creativity and Individuality are the Keys to Career Success (sponsored by Adobe)
Speaker: Rachel Motley
Moderator: Mallory Shoemaker
Description: Celebrating what’s uniquely you, is what makes you stand out. And it’s what’s essential to building a personal brand for your career success. This panel will unpack the very essence of individuality and how to use it to create your personal brand for where you want to go. Join Adobe’s Mallory Shoemaker, who’s been at “it” for 15+ years as a Content Strategist and Creator, host of the ‘Whatcha Readin?’ Podcast and soon-to-be published author, on how she’s successfully branded herself across the multimedia social landscape. Rachel Motley, recent Howard University alum (class of 2023!), Multidisciplinary Artist and Content Creator shares how she’s used her distinct style, passion for creativity, and design videos to captivate attention.

Balancing Your Day Job and Your Passion Project: A Survival Guide – WonderCon 2023 + San Diego Comic Con 2023
Speakers: Mallory Shoemaker (Creator, Adobe Express), Jordan Dené Ellis (Owner, Adobe Express)
Description: Building a community and managing social media for a solo business or a big company are more similar than you might think. But how do you navigate them and manage your own content and community on top of a day job? Jordan Dené Ellis (the 12+ year owner of Jordandené and The Sartorial Geek and community relationship manager at Adobe) and Mallory Shoemaker (a 14+ year content creator and content strategist at Adobe) hold a candid convo and give actionable tips on balancing it all. With more than two decades of combined experience in their fields, they have quite literally made careers of building, creating, and demystifying the how-tos.

2022

Adobe MAX 2023 – Tell an Authentic Brand Story with Pinterest & Adobe Express
Panelists: Mallory Shoemaker (Adobe Express), Ronilo Cayanan (North America Lead for Creator Partnerships, Growth & Community, Pinterest)
Description: Join Ronilo Cayanan, creator community partnerships lead at Pinterest, and Mallory Shoemaker, content strategist for Adobe Express, to learn practical tips for telling your story and creating content in a way that feels authentic to you. Discover tried-and-true techniques to stand out online as a content creator, or small business owner, and inspire others to engage with your one-of-a-kind content on Pinterest.

In this session, you’ll learn how to:

• Identify and tell your authentic story online

• Inspire others to engage with your brand

• Leverage Adobe Express to design unique content for a Pinterest audience

2019

GeekGirlCon (GGC) 2019 – Inclusive Princessing: Happily Ever After for All (Panelist)
Panelists: Emilee (Our Shield Maiden), Mallory (Cohen) Shoemaker, Shannon Daly, Yeji Sakoda, Melissa Britt
Description: Being a princess in the 21st century looks a lot different from the way it once did…and we’re glad! Join a panel of “Real Princesses,” aka the coolest cosplayers in all the land, who hold being a princess near and dear to their hearts. We’ll laugh a lot, sing a little, and show that getting your fairy tale ending really is entirely up to you!

GeekGirlCon (GGC) 2019 – The Sartorial Geek live podcast (Panelist)
Panelists: Jordan Ellis and Mallory (Cohen) Shoemaker
Description: The Sartorial Geek is a podcast for the geek in all of us. We focus on pop culture, girl power, and cool stories told by cool people. We would love to do a live podcast at GeekGirlCon! Come for a conversation about young adult and LGBTQIA+ books with Mallory Cohen from WhatchYA Reading?

Emerald City Comic Con (ECCC) 2019 – The Power of JOY in Queer Media panel (Moderator)

2018

Geek Girl Con (GGC) 2018 – Building Your Own Themyscira: Connecting With Other Geeky Bosses (Panelist)

Geek Girl Con 2018 (GGC) – Just Make it Gay Already panel (Moderator)

Emerald City Comic Con (ECCC) 2018 – Espionage Cosmetics Hair & Makeup panel (Moderator)

2017

Beauty and the Beast Storytime Barnes & Noble Southcenter, 2017 – Cosplay Guest

San Diego Comic Con (SDCC) 2017 – MuA w/Espionage Cosmetics for Her Universe Fashion Show (Makeup Artist)

2016

Teen Book Festival Barnes & Noble Southcenter, 2016 – Panelist

San Diego Comic Con (SDCC) 2016 – MuA w/Espionage Cosmetics for Her Universe Fashion Show (Makeup Artist)

2015

San Diego Comic Con (SDCC) 2015 – MuA w/Espionage Cosmetics for Her Universe Fashion Show (Makeup Artist)

2014

Emerald City Comic Con (ECCC) 2014 – OneUpMakeup Panel (Panelist)

San Diego Comic Con (SDCC) 2014 – MuA w/Espionage Cosmetics for Her Universe Fashion Show SDCC (Makeup Artist)

2012

Job Hunters (web series) – 2012 – 2014 (Seattle, WA) (Makeup Artist)

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